Our September event featured Curt Arledge, a UX designer at Viget, who shared a fantastic presentation about creating memorable experiences. The event was sponsored by and held at Viget’s headquarters in Fall Church, Virginia.
Curt began by describing Daniel Kahneman‘s Peak-End Rule, which describes how people remember experiences based on the average of the most intense moment and the final moment. This is important to experience design because we can mitigate poor parts of an experience by creating memorable moments that offset them, and ensuring that endings are great.
To this end, Curt suggested several strategies for creating memorable experiences:
You can check out Curt’s slides on Slideshare. If you would like to join us a future NoVA UX event, check out the group and we’ll see you soon.
My old friend and co-worker Foo designed this lovely new blog theme. It’s responsive, beautiful and of course features AddThis tools. Thanks Foo!
For our August NoVA UX meetup event we had two fantastic speakers, Dori Kelner from Sleight of Hand Studios and John Whalen from Brilliant Experience (who also sponsored the event, thanks!)
Dori spoke about structured content, the Drupal platform, and strategies for planning content to be available in any form factor and context.
Reprising his latest UXPA talk, John spoke about how we as designers can build consensus with executive stakeholders, and act more strategically in our respective organizations. Here are John’s slides on Slideshare.
Check out video of Dori’s and John’s talks on YouTube – we’d love for you to subscribe to the channel so we can get a proper URL! – and follow us on Twitter.
Next month’s event, “User Memory Design: How to Make Your UX Unforgettable“, will be held at Viget’s offices. See you then!
This week most of my team flew to the Datalogix offices in Westminster, CO to participate in the first cross-ODC (Oracle Data Cloud) hackathon. For those who aren’t familiar with this kind of event, at hackathons team members set aside daily work for two days and instead work on interesting and creative ideas for 24 hours.
At the end of the 24 hours, participants vote on the most popular project, and judges assign awards for the most interesting, impactful hacks. It’s not only a fun way team member to meet and work with new people, but it’s also a great way to discover creative new solutions to problems.
This week’s event was the first time we brought together participants from all four of our constituent companies – BlueKai, DataLogix, AddThis and CrossWise – and the results didn’t disappoint. In addition to some amazing technology ideas, one team won for building an Oracle-branded gaming console from scratch, wood panels and all, in just 23 hours. The result was one of the most polished projects I’ve seen come out of one of these events.
Since I was one of the judges, I chose to just do a culture-oriented installation project that the Datalogix team could hang in their new offices. The project framed five themes that capture the culture of the Oracle Data Cloud – smart, collaborative, flexible, innovative and of course fun.
Everyone had a fantastic time, and we’re all looking forward to the next event.
I went to the new Jason Bourne movie after work yesterday, and what a fun ride. I’ve been a big fan of the series and of John Powell’s excellent soundtracks since they began back in 2002.
[For some reason the third soundtrack, Bourne Ultimatum, isn’t available on Spotify at the moment… but you can check out a number of remixes of Moby’s Extreme Ways, used in end credits for all five movies.]
This film ignores the forgettable Bourne Legacy with Jeremy Renner and picks up years after the end of the third movie. Julia Stiles returns as Nicky Parsons, who has had a complicated relationship with Jason and pulls him back into action with more secrets from his past.
I wouldn’t say that this movie breaks new ground for the franchise, but if you enjoyed the first three movies you’ll have a blast (literally) watching this one. Definitely worth seeing on the big screen.
And, when you watch the big car chase at the end, isn’t that how you would have rather the road-full-of-traffic gag in Bruce Almighty played out? I know I did.
This month’s NoVA UX meetup provided an introduction to biometrics and neuromeasurement technologies, how they are used, and how they can be applied to user research.
These technologies include measuring brain activity with electroencephalography (EEG), nervous system activation with Galvanic Skin Response (GSR), and facial expressions with a camera. Combined with eye tracking, these methodologies produce a better understanding of how a person feels when interacting with a website or product.
Neuroscientist Ryan McGarry shared several case studies and examples with the group, including work on the popular Angry Birds game and the current political candidates. Great talk!
Read more about this event, or check out video of Ryan’s talk.
Solid analysis by Michael Moore of how Pokémon GO’s user interface design and first-time onboarding experience has helped it’s success and popularity to explode all over the world.
Another week, another trip. This week I flew out to the Datalogix office in Denver, Colorado to participate in quarterly planning and interview candidates for the US-West contingent of our user experience design team.
And it wouldn’t be a Colorado trip without barbecue!
Last week our creative director Behnaz Babazadeh and I traveled to New York City to participate in the kickoff of a new Oracle OneODC culture committee. We had the opportunity to meet representatives from all of the other Oracle Data Cloud offices in California, Washington, Denver, Connecticut and other states, and share how each office celebrates its own unique culture. It was an honor to represent AddThis, which is – and I’m slightly biased – a very cool place to work.