This month’s NoVA UX meetup provided an introduction to biometrics and neuromeasurement technologies, how they are used, and how they can be applied to user research.
These technologies include measuring brain activity with electroencephalography (EEG), nervous system activation with Galvanic Skin Response (GSR), and facial expressions with a camera. Combined with eye tracking, these methodologies produce a better understanding of how a person feels when interacting with a website or product.
Neuroscientist Ryan McGarry shared several case studies and examples with the group, including work on the popular Angry Birds game and the current political candidates. Great talk!