Jim Lane

NoVA UX: Memorable Experiences

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Our September event featured Curt Arledge, a UX designer at Viget, who shared a fantastic presentation about creating memorable experiences. The event was sponsored by and held at Viget’s headquarters in Fall Church, Virginia.

Curt began by describing Daniel Kahneman‘s Peak-End Rule, which describes how people remember experiences based on the average of the most intense moment and the final moment. This is important to experience design because we can mitigate poor parts of an experience by creating memorable moments that offset them, and ensuring that endings are great.

To this end, Curt suggested several strategies for creating memorable experiences:

You can check out Curt’s slides on Slideshare. If you would like to join us a future NoVA UX event, check out the group and we’ll see you soon.