Our September event featured Curt Arledge, a UX designer at Viget, who shared a fantastic presentation about creating memorable experiences. The event was sponsored by and held at Viget’s headquarters in Fall Church, Virginia.
Curt began by describing Daniel Kahneman‘s Peak-End Rule, which describes how people remember experiences based on the average of the most intense moment and the final moment. This is important to experience design because we can mitigate poor parts of an experience by creating memorable moments that offset them, and ensuring that endings are great.
To this end, Curt suggested several strategies for creating memorable experiences:
- Don’t screw up the ending
- Slow down to give yourself room to create memorable experiences
- … and create peak moments
- Be a story designer, and think about narrative arcs (also check out Joseph Campbell‘s The Hero’s Journey from The Hero with a Thousand Faces)